A Thread That Remembers
Jasmine Is a Lie
A capsule collection by MA RA MI, crafted with Wovenbeyond yarns.
Even the sweetest flowers fade. This is a story of what lingers — in roots, in craft, in memory.
There’s a scent we associate with childhood. Sweet, clean, almost holy. But jasmine, like memory, fades. It blooms, then withers. Its roots draw life from soil made of what once was: fallen leaves, softened bark, forgotten petals.
Jasmine Is a Lie is a study in dualities: beauty and rot, softness and steel, the sacred and the unstitched.
This collection marks a new chapter in MA RA MI’s ongoing Feel the Earth line — a permanent body of work dedicated to grounding, regeneration, and the invisible threads between craft and memory. Here, decay becomes nourishment. Fragments become form. And each stitch is both a trace of the past and a seed for what’s next.
Shot in the wild stillness of Romanian nature — beneath soft rain and rising mist — the collection holds a quiet intimacy: one of breath, touch, and earth. A baby lamb, cradled gently, speaks to our connection with the raw and the tender. For Andra Clițan, wool is more than material: it is warmth, memory, and a return to what grounds us.
Feel the Earth lives here — in the scent of damp soil, in the curl of a fleece, in the trace of a hand. A reminder that nature doesn’t just inspire us. It holds us.
At MA RA MI, we are committed to cultural continuity through craft. Each piece is handmade using regenerative yarns and certified ecological textiles. Each silhouette merges ancestral technique with contemporary shape. These are not garments built for trend, but for memory.
Because even when the body forgets, the thread remembers.
Jasmine Is a Lie comprises ten sculptural looks. Each one slow. Each one resolute.
Together, they form a quiet statement — a moment of stillness in motion.
Crafted in collaboration with Romanian artisans, each piece carries forward generational knowledge through handwork — crochet, embroidery, knit — shaped into garments that feel closer to ritual objects than fashion. Tactile, imperfect, alive, each is stitched with breath, pause, and resistance.
The collection draws from Root Rot, an immersive installation by MA RA MI founder Andra Clițan, created in dialogue with four students from India, Iran, Pakistan, and Syria. First exhibited at Quoz Arts Fest in Dubai, the piece explored what happens when roots are displaced — when home becomes memory, and memory becomes myth. Jasmine, a symbol shared across cultures, became the thread between their stories. In Jasmine Is a Lie, that thread now becomes garment — woven with care, with contradiction, with truth.
Spotlight on the Yarn
Alpine Cloud
Softness born from altitude. Strength carried by tradition.
At the heart of Jasmine Is a Lie is Alpine Cloud — our 100% Merino d’Arles wool yarn, spun from the fleeces of sheep raised in the Provence-Alpes-Côte d’Azur (PACA) region of Southern France.
This mountainous, sun-drenched landscape is the ancestral home of the Merino d’Arles breed — sheep uniquely adapted to the dry Mediterranean climate and steep terrain. Grazing freely across seasonal pastures in traditional transhumant systems, these flocks nourish the land as they move, supporting biodiversity and regenerating the very soil beneath their hooves.
The wool they grow is fine, crimped, and naturally springy — offering warmth without weight and a softness rarely found in untreated fibres.
Used throughout the capsule collection in three shades — Natural, Sand, and Navy — Alpine Cloud brings form and feeling to each handmade look. It adds structure to sculptural shapes, breathability to layered textures, and a quiet depth to the collection’s earthy palette.
Fibre Profile:
– 100% French Merino d’Arles wool
– Origin: Regenerative farms in the PACA region of France
– Organically dyed (Navy, Sand), undyed (Natural)
– Fully traceable from pasture to final twist
– Climate-beneficial through regenerative grazing practices
Why We Love It:
Alpine Cloud holds the wisdom of a centuries-old shepherding tradition — a yarn that connects soil to soul. It’s gentle, resilient, and completely untreated. A fibre that remembers the land it came from — and helps care for it in return.
For Press and Buying enquiries: contact@ma-ra-mi.com